Photo Booths and DJs: Busy Season Time Lead Data Analysis

Time of Day

Some people think they need to advertise or promote 24/7. This data tells us that’s not exactly the truth.

For the most part, you can expect lead volume to start picking up around 9:00 AM and start to drop off as we get close to the end of the working day at 5:00 PM. Then, as folks finished her drive home, eat their dinners and get settled in for the rest of the night they do find time to start searching again between 7:00 PM and 10:00 PM.

How do I use this data to my advantage?

This data tells us when to expect people to start searching for your business and when to expect to spend energy and budget on your marketing efforts, as well as when not to spend.

For example, you can put your marketing efforts at a higher-level during months that you know when people are searching and take down your budgets or energy level during the months that there is low volume. Segmenting your marketing efforts and budget this way can help you save time and money.

In the slower months, like February and August, that’s the perfect time for more logistical work: sourcing and testing new equipment, updating web pages and social media, basic business housekeeping. You can read another blog on this topic here.

And if you find yourself in need of paid search or web design help, contact us today for a free consultation.

Utilizing data to make important decisions is one of the smartest things a business owner can do. With this data it can tell you what direction you should move in the future with many aspects of your business.

In this article, we are going to look at a specific set of data from Google in addition to actual form lead data from a few event industry businesses over the past three years. This data will tell us the story of when people search for event industry services such as photo booths and DJs and when they take action to fill out a form on a website to inquire about booking an event industry service.

The data set used in this analysis is from 2021 - 2023.  As always take this data with a grain of salt as this is looking at the US as a whole and not taking into consideration differences in geographical areas of the U.S.

We broke down this data into three main segments: time of day, day of week, and month of year. We hope to find some answers for when to expect lead volume and use that data to help us understand why sometimes of the year, day, or week are lower volumes than others, while also to understanding when we should expect to put time, energy, and money into our marketing efforts.

Month of Year:

People search for different things at different times of the year. For example, early in the fall months, people will start to book late fall and winter events or holiday parties. In the winter and early spring, folks typically start to think about booking their vendors for the mid spring to early summer months.

During the summer months such as July, August, and even early September, there are a lot of people on vacation already attending events, therefore they will usually wait until after all the summer fun is over to start searching for and booking vendors for their event.

In December, a lot of people are dealing with holiday plans and are too busy or aren’t even thinking about booking vendors for their event.

January tends to be the highest search volume and lead volume month of the year. As people return from the holidays and have their New Year’s resolution list in front of them, they’re looking to mark off all their tasks to plan for the events in spring and summer.

In April, we see another spike as we are getting close to May and June events and those last minute leads start to roll in.

We see the same trend that we see in April in October as folks booking those last minute vendors seemed to peek in October for the holiday events that are coming up.

Day Of Week

Fridays and Saturdays tend to be the days with the lowest search volume and the lower lead volume as most people are preoccupied with ending their work week or traveling to events where they already have their vendors booked for events that weekend.

As Sunday comes around, people have more time to browse online so the search volume and lead volume returns and starts to ramp up for the rest of the week.

As expected, Monday is the highest search and lead volume day of the week as folks have their plan ready for the rest of the week and have gathered their thoughts from over the weekend. They have tasks ahead of them and motivation to get those vendors booked for the events they are planning.

Each day afterwards scale down to meet the Friday and Saturday lows as plans are mapped out and the week becomes filled with other tasks.