New Website With SEO and Google Ads Increases Sales

With the help of her daughter, Gisselle, our team completed a full website overhaul for Maritza’s Boutique in Perth Amboy, NJ. Maritza’s Boutique, known for its wide array of elegant offerings, specializes in gowns for bridal occasions, proms, and quinceañeras. In addition to their beautiful gown collection, they also provide tuxedo rentals and event décor services. Given the variety of specialties, it was essential to create a website that is both clear and navigable. The new site features user-friendly navigation, high-quality images, and detailed descriptions to ensure that customers can easily find and appreciate the unique services and products Maritza’s Boutique offers.

Our main focus was to develop a clean, easy-to-read website that ranked highly for all the right searches. In this particular case, we encountered some initial challenges related to local keywords and common phrasing. Each community uses different names for services due to a variety of reasons, such as cultural nuances and local vernacular.

This diversity makes it crucial to maintain a direct line of communication between us and our clients. By doing so, we can ensure that we’re accurately capturing the specific terms and phrases their target audience is using. This tailored approach not only improves search engine optimization (SEO) but also enhances user experience by making sure the website resonates with the local clientele. Regular consultations and feedback sessions allowed us to stay on the right path, ultimately leading to a website that met both our technical standards and the specific needs of Maritza’s Boutique.

It was also important that each service had its own dedicated space on the website, making it easy for customers to quickly find exactly what they are looking for while showcasing the boutique's expertise in each vertical. By creating distinct sections for bridal gowns, prom dresses, quinceañera attire, tuxedo rentals, and event décor services, we ensured that visitors could navigate effortlessly to their desired category. This clear segmentation not only enhances the user experience but also plays a critical role in the backend work necessary for keyword ranking. By optimizing each section with targeted keywords and phrases, we improved the site's SEO performance, making it more likely for prospective customers to find Maritza’s Boutique when searching for specific services.

In tandem with the brand new website, our team also began a comprehensive google ads pay-per-click campaign. Keeping this in mind, the front page of the site was built with those leads in mind, including multiple factors to garner conversion.

Maritzasboutique.com went live in June of 2024. Since then, the business has reported record breaking phone calls and leads. “Our SEO rankings have dramatically improved,” says Giselle, “and we’re now showing up on the first page of Google. This has brought in a flood of new clients, not just our loyal repeat customers. The new design is such a breath of fresh air compared to our old site. It’s so much easier to navigate and user-friendly. Our Google Ads campaign has been a game-changer, generating a lot of calls and inquiries. We’re thrilled with the high-quality leads coming in. These new customers have the budgets we're looking for, and we’re no longer dealing with low-ball offers. Plus, the pricing for these services was very reasonable."

For more information or to set up a free consultation, give us a call at 855-717-3566 or shoot us an email at info@rollupads.com